A new brew has popped up at Epcot’s Japan pavilion…and it’s a little hard to get your head around!
Frozen Beer (well…it’s only sort of frozen…but more on that later) has made its continental United States debut in Epcot recently, and I had a chance to try it.
Here’s how it works: while the beer underneath is completely liquid at all times, the head on the glass is essentially super aerated and chilled — a frozen foam of beer, pretty much. This protective foam works as a mini-refrigerator, keeping the liquid beer beneath colder for longer.
The head slowly melts back down into liquid beer if you wait long enough, but it does stay in tact for about 10-20 minutes in my experience.
It’s a bit hard to work around to get a sip of the liquid beer (if you’ve had butterbeer in the Wizarding World of Harry Potter at Universal Studios, you have an idea of the phenomenon); but it doesn’t alter the taste of the brew.
My review? It’s definitely an interesting novelty, and at $8 a glass it isn’t more expensive than regular Kirin Draft beer (yet). But when they call it “frozen beer,” I — and I think a lot of other people — are expecting something completely different than a liquid draft beer with a colder head than before.
That said, as long as it doesn’t raise too much in price over the cost of a regular draft beer, it’s still worth a try. Head over and impress your friends with the only “frozen” beer for miles!
Will you try the “frozen” beer in Epcot’s Japan? Let us know in the comments below!