Joffrey’s Master of the Roast Exhibit at the 2015 Epcot Food and Wine Festival

We have another new experience to show you today from the 2015 Epcot Food and Wine Festival!

Joffrey's Presents Master of the Roast

Joffrey’s Presents Master of the Roast

We all know that Disney has really, seriously upped their game where coffee is concerned. Gone are the days when you couldn’t get a decent cup of coffee in the ‘World. And a lot of the credit for the transformation goes to Joffrey’s.

While you may be most familiar with Joffrey’s for the numerous kiosks that they operate throughout the Parks, their presence at Disney goes a lot further than that.

Stop for that morning latte or Americano at Contemporary Grounds, and you’re drinking Joffrey’s. Or the next time you savor that special roast at your favorite Disney Signature Restaurant, and you’ll be happy to know that Joffrey’s is responsible.

Happy, why? Because you can now also take their signature roasts home with you, thus extending the deliciousness of your vacay just a wee bit longer.

But Joffrey’s has taken another step in its partnership with Disney. In 2014, the coffee and tea company, located in Tampa, presented free Back to Basics seminars at Festival Center. (Those return this year as well.) But this year, they’re also presenting a beautiful outdoor exhibit at the 2015 Epcot Food and Wine Festival — Master of the Roast.

Joffrey's Master of the Roast Exhibit, Just Outside of Festival Center

Joffrey’s Master of the Roast Exhibit, Just Outside of Festival Center

You’ll find the exhibit as you make your way toward the Festival Center. And if you are a coffee lover, I encourage you to take a few moments to stop and have a look.

A Map of the Coffee World...in Coffee

A Map of the Coffee World…in Coffee

At certain times, you’ll find the Joffrey’s Master Roaster on hand, who talks about the coffee harvesting, roasting, and brewing processes, and answers questions from guests.

Master Roaster Discusses the Coffee Roasting Process

The Master Roaster Discusses the Coffee Roasting Process

Helpful signs around the exhibit highlight the main components of the process. Did you know one mature coffee tree only yields one and a half pounds of coffee annually? Wow!

Harvesting Coffee

Growing and Harvesting Coffee — Click to Enlarge

If the Master Roaster isn’t on hand to talk you through the process, the signs and exhibits lend to a really informative self-guided tour. This sign, which explains a bit about the roasting and tasting process, is especially interesting. Look at the beans at the bottom that provide you with a good visual of roasting from start to finish.

All About the Roasting Process

All About the Roasting Process — Click to Enlarge

On the first day that I passed the exhibit, they were actually roasting coffee right there! And yep…it smelled pretty heavenly. :-)

Roasting Coffee in the Middle of Epcot!

Roasting Coffee in the Middle of Epcot!

There’s also a great graphic which explains the steps to making a perfect cup. Different ways of brewing are described as well. Check it out — you may a new method you’d like to explore!

Brewing Methods

Brewing Methods — Click to Enlarge

Around the edge of the exhibit, you can view some of the different types of pots including (from front to back) a vacuum pot, a French press, and a drip coffee machine.

Different Brewing Options

Different Brewing Options

At the end of the presentation, a Cast Member hosting the area handed me this terrific coupon to try a bit of Joffrey’s coffee for myself. Perfect — since all of this talk about java left me craving a cup.

Master of the Roast Experience Coupon

Master of the Roast Experience Coupon

And since there’s a Joffrey’s stand adjacent to the exhibit, I didn’t have far to go to indulge. :-)

Joffrey's Coffee Cart in Epcot

Joffrey’s Coffee Cart in Epcot

Because the mission of Epcot has always been education — in part, anyway — this is the perfect spot for Joffrey’s to continue to teach casual fans and passionate connoisseurs all about the drink that they love.

Start Your Planning Today! The DFB Guide to the 2015 Epcot Food and Wine Festival e-Book is now available!

2015 DFB F&W Guide Cover 3D

Want even more great tips? This 240+-page guide to the Festival offers insider tips and advice as well as all of the details you need to know to plan your best Festival visit ever. Order your 2015 edition today!

Your purchase includes several bonus items as well — including a full daily schedule of events at the Festival and a printable World Showcase Booth Menu Checklist to carry with you as you Eat around the World!

Use code Chefs at check-out for a $3 discount!

Be sure to check our main Epcot Food and Wine Festival Page frequently for updates, and also check out Epcot Food and Wine Festival 101 for even more information about the festival!

Want More Epcot Food and Wine Festival Info?

We have all the coverage and information you need right here on Disney Food Blog! Here’s what we know so far…

2015 Epcot Food and Wine Festival Index

2015 Epcot Food and Wine Festival Booth and Menu IndexFull Menus and Food Photos Now Available!
2015 Epcot Food and Wine Festival Special Events
2015 Epcot Food and Wine Festival Low-Cost Seminars and Demonstrations
2015 Eat to the Beat Concert Schedule
Epcot Food and Wine Festival Fans Facebook Page
2015 Epcot Food and Wine Festival Wine and Dine Half Marathon
2015 Swan and Dolphin Food and Wine Classic
Food and Wine Festival 101
2014 Epcot Food and Wine Festival Menus and FOOD PHOTOS
2015 Epcot Food and Wine Festival Gluten Free Items

How to Book Epcot Food and Wine Festival Events

To book all special events and demonstrations, call 407-WDW-FEST (939-3378) (join the Disney Food Blog Newsletter to find out as soon as we do about more details!). Culinary Demonstrations, Beverage Seminars, Mixology Seminars, and general admission for some special events are bookable online at www.epcotfoodfestival.com.

Tables in Wonderland members, Annual Passholders, Disney Vacation Club Members, and Golden Oak Residents are eligible for a $2 discount (per person, per event) for beverage and mixology seminars and culinary demos taking place Mon-Thurs during the festival. Discounts are by phone at 407-WDW-FEST (939-3378) or through DVC Member Services. Stay tuned to DisneyFoodBlog.com and the Disney Food Blog Newsletter for details.

Will you be stopping by the Master of the Roast exhibit during this year’s Festival? Leave a comment and tell us what you think!

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