First Look! Mortimer’s Market on Buena Vista Street in Disney California Adventure

Walking into the newly opened Buena Vista Street, one of the first things you see (if the Red Trolley is not parked at its station) is Mortimer’s Market

Designed as a place to pick up some “healthier” snack options, Mortimer’s hits you before you have the chance to grab a churro or popcorn!

Mortimer's Market

Mortimer’s Market Back Story

The “story” behind Mortimer’s is that this fresh fruit and veggie stand was run on Buena Vista Street by “Mortimer McKenzie.” Mortimer was said to be a small man with a high voice; friendly and unassuming, with an enthusiastic personality. 

A certain young animator might have found inspiration for a very famous character here…

Shelving Decor & Beverage/Fruit Cooler

For those who don’t know the story of how Mickey Mouse was created, he was originally called “Mortimer” Mouse! Walt’s wife thought that Mickey might be a better name, and the rest is history…

And before we jump into atmosphere and eats, I wanted to share another fun part of Mortimer’s and the rest of Buena Vista Street! To bring the story of Walt’s first few days in 1920’s California even more to life, Imagineers have introduced a wandering troupe of characters, or “citizens,” to interact with guests…

Citizens of Buena Vista Street

And these “citizens” of Buena Vista Street play a role at Mortimer’s too. While I was perusing the market, this friendly police officer walked through to ask all the cast members how “biz was going” on this “fine afternoon.” It was hysterical.

"Officer Clyde Blue"

Officer Clyde Blue Checking in on Business at Mortimer's

He then proceeded to hang out in front of the market and write some “tickets” to people who were doing good deeds or just looking nice. I literally saw him give a ticket to someone for having a “good hair day!” My friend Amanda’s daughter was written up for “Exemplary neonatal vehicle navigation.” Hysterical.

Behave yourself & You might just get written up for it!

Now, back to your regularly scheduled review!

Atmosphere

Mortimer’s is pretty small, but it is packed with fun decor.

Vintage food cans, “Branded” crates of fruits & veggies, printed aprons, food scales, and even a bin of “vintage” Buena Vista Bugle newspapers adorn the shelves of the quaint market. 

I zoomed in on the Buena Vista Bugles to notice the headline & date. The papers are dated May 4th, 1927, with the headline from the grand opening of the Hollywood Tower Hotel; the inspiration for the Tower of Terror. After doing a little research, I found that the [Read more…]

Cars Land First Look! Fillmore’s Taste-In in Disney California Adventure

When you’re in Cars Land and you are drooling over Radiator Springs Racers (which are totally worth drooling over), don’t forget to check out the fun little details Cars Land has to offer. 

One of my favorite sights caught my eye as I was walking over to Mater’s Junkyard Jamboree. On my way to ride, I got completely distracted by the psychedelic glow of Fillmore’s Taste-In. So much so, that I went over to check it out before hitting the spinning tractors!

Fillmore's Taste-In

Atmosphere

Fillmore’s signage is cleverly made of mufflers dangling from hubcaps, and his tent is just a “prop.” My guess is that inside is a storage area. The actual store consists of stands filled with what Disney calls “healthier” snacks and drinks.

Fillmore's Signage

Just like Fillmore’s character in the Cars movies, the Taste-In makes groovy “natural” snacks available to help you refuel and keep you racing! I was lucky to get to see Fillmore’s at night; the colors were spectacular, changing every few minutes (hence the crazy glowing [Read more…]

Coming Soon! Mortimer’s Market on Buena Vista Street in Disney California Adventure

There are so many fun new places about to open up in Disney California Adventure! I feel like I’m going to need a check list to hit them all when they officially open on June 15th! 

Be sure to check out the great menu options at Flo’s V-8 Cafe, Sally’s Cozy Cone Motel, Carthay Circle Restaurant, Trolley Treats, and Clarabelle’s Ice Cream! And don’t forget to snag your Starbucks at Fiddler, Fifer, and Practical Cafe!

Next up, Mortimer’s Market is one of the smaller shops, but that doesn’t mean you should skip it…

Mortimer's Market

Mortimer’s Market will be a one stop shop for whole and cut fresh fruits, veggies, “healthier” snacks, and beverages such as bottled water, juices, and soft drinks.

Mortimer's: Serving Up "Healthier" Alternatives

The “story” behind Mortimer’s is that this fresh fruit and veggie stand was run on Buena Vista Street by “Mortimer McKenzie.” Mortimer was said to be a small man with a high voice; friendly and unassuming with an enthusiastic personality. A certain young animator might have found inspiration for [Read more…]

Would You Eat a Cars 2 Car?

Disney Food for Families columnist Erin Foster weighs in on Cars 2 Merchandise!

Back on Valentine’s Day, I was lucky enough to attend a D23 member event in New York City in conjunction with the annual Toy Fair. Attendees witnessed the unveiling of the range of toys that would be licensed for the June 24 Cars 2 film release. At the event, Disney Consumer Products Senior Vice President of Global Toys (cool title, eh?), Vince Klaseus, announced that Cars 2 would have more branded toys than any previous Disney/Pixar [Read more…]