First Look! Mortimer’s Market on Buena Vista Street in Disney California Adventure

Walking into the newly opened Buena Vista Street, one of the first things you see (if the Red Trolley is not parked at its station) is Mortimer’s Market

Designed as a place to pick up some “healthier” snack options, Mortimer’s hits you before you have the chance to grab a churro or popcorn!

Mortimer's Market

Mortimer’s Market Back Story

The “story” behind Mortimer’s is that this fresh fruit and veggie stand was run on Buena Vista Street by “Mortimer McKenzie.” Mortimer was said to be a small man with a high voice; friendly and unassuming, with an enthusiastic personality. 

A certain young animator might have found inspiration for a very famous character here…

Shelving Decor & Beverage/Fruit Cooler

For those who don’t know the story of how Mickey Mouse was created, he was originally called “Mortimer” Mouse! Walt’s wife thought that Mickey might be a better name, and the rest is history…

And before we jump into atmosphere and eats, I wanted to share another fun part of Mortimer’s and the rest of Buena Vista Street! To bring the story of Walt’s first few days in 1920’s California even more to life, Imagineers have introduced a wandering troupe of characters, or “citizens,” to interact with guests…

Citizens of Buena Vista Street

And these “citizens” of Buena Vista Street play a role at Mortimer’s too. While I was perusing the market, this friendly police officer walked through to ask all the cast members how “biz was going” on this “fine afternoon.” It was hysterical.

"Officer Clyde Blue"

Officer Clyde Blue Checking in on Business at Mortimer's

He then proceeded to hang out in front of the market and write some “tickets” to people who were doing good deeds or just looking nice. I literally saw him give a ticket to someone for having a “good hair day!” My friend Amanda’s daughter was written up for “Exemplary neonatal vehicle navigation.” Hysterical.

Behave yourself & You might just get written up for it!

Now, back to your regularly scheduled review!


Mortimer’s is pretty small, but it is packed with fun decor.

Vintage food cans, “Branded” crates of fruits & veggies, printed aprons, food scales, and even a bin of “vintage” Buena Vista Bugle newspapers adorn the shelves of the quaint market. 

I zoomed in on the Buena Vista Bugles to notice the headline & date. The papers are dated May 4th, 1927, with the headline from the grand opening of the Hollywood Tower Hotel; the inspiration for the Tower of Terror. After doing a little research, I found that the [Read more…]

Citrus Swirl is Back in the Magic Kingdom

Next week we’ll have a post here on the Disney Food Blog about our favorite “extinct” foods, but I’m happy to say that one of the best is now officially OFF of that “extinct” list!

Currently back in its original home at the Magic Kingdom’s Sunshine Tree Terrace, the Citrus Swirl is available once again!

Sunshine Tree Terrace in the Magic Kingdom

Don’t fret when you approach the Terrace and look at the menu. The Swirl hasn’t yet made it back onto [Read more…]

New Disney Bubble Gum Vinylmation and Food Pins

We love collectibles that depict food and beverages — especially if they’re Disney-related! Here are a few new ones we’ve found!

Vinylmation Limited Edition Bubble Gum Set
Just released today, this Vinylmation Gumball Machine and bubble-blowing kid set is a limited edition of just 1000!!

Vinylmation Urban 6 Series 9'' Figure -- Gumball Machine with 3'' Kid

Thanks to StitchKingdom for the heads up!

Breakfast Pins
These cute Open Edition pins were released in WDW and Disneyland on March 31, 2011 and are sold as individual sets for $10.95.

The Mickey Mouse Donut and Tea pin starts your Disney Day with a sprinkled donut and tea with two sugar cubes. No trip to Disney in the near future? You can use Mail Order! Just request SKU 22051305.

donut and tea pin

We like menu choices! And this pin offers orange juice with toast, eggs and bacon.  To order by mail, reference SKU 2051251.

Orange Juice and Toast pin

Here’s a tribute to the popular Mickey Mouse Waffle!  And that’s gotta be Kona coffee, right?! Order# 2051299 if you can’t wait for your next vacation to Disney to [Read more…]