Meetings of the Re-Open Florida Task Force are now underway. Formed in response to the need for a strategy to safely re-open the Florida economy in light of the current global health situation (which has, of course, resulted in the temporary closure of Disney Parks around the globe including Florida’s Walt Disney World), the task force is including the state’s tourism industry within its areas of focus.
The Task Force Executive Committee includes Josh D’Amaro, President of Walt Disney World, and John Sprouls, CEO of Universal Orlando Resort among its 22 members of business, education, tourism, and state leaders.
Yesterday’s 10:00 AM meeting included the presentation of a marketing plan created by Visit Florida CEO Dana Young. It was noted in the meeting that Visit Florida “has helped rebuild Florida’s economy after Hurricane Irma, the Deepwater Horizon oil spill, and other tragedies.”
According to NBC2News, Young outlined a four-step plan aimed at rebuilding the state’s economy specifically with regard to tourism.
The first step is to “gather data and share messages of hope” through Visit Florida social media accounts.
The second step — which may begin when public health officials lift stay-at-home orders and determine that it is safe for hospitality businesses to reopen — will see Visit Florida marketing to Floridians directly, encouraging state residents to take “stay-cations.” (This step aligns with the potential for a “gradual reopening” of theme parks first to Floridians, then to national and international guests.)
Step three will begin when Visit Florida’s Vacation Planning site experiences an increase in page visits. Visit Florida will then release a campaign directed towards domestic visitors, encouraging them to visit Florida.
Step four will follow with marketing directed to international visitors.
Of course, we are certainly keeping an eye on all information regarding the potential timeline for the reopening of Walt Disney World Resort, Disneyland Resort, and all the Disney destinations around the world. For more information, you can visit any of the links provided below.