You may be aware of Disney’s partnership with the jewelry company Alex and Ani.
We’ve seen tons of Disney-inspired Alex and Ani designs for sale throughout the parks, from Marvel to Toy Story to Minnie Mouse. They’re a fun way to rep your love for your favorite movies or characters subtly! But change is on horizon for the company.
According to Bloomberg, Alex and Ani has filed for Chapter 11 bankruptcy. What does that mean? Well, the company will get a “relief from its obligations” (such as its rent payments, of which millions are due) while it restructures.
This “restructuring” involves putting Alex and Ani up for sale, although the company states that there should be “little to no disruption” in operations as we know it. Filing for bankruptcy comes in the wake of massive store closures due to the pandemic, management turnover issues, surplus inventory, and more — much of which was caused by Alex and Ani’s rapid and unprecedented growth.
If there truly is “little to no disruption” in operations, then we should see our favorite Alex and Ani bracelets still up for grabs in the parks. We’ll be sure to keep you posted if any further developments change that! As always, stay tuned to DFB for the latest Disney news.
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Do you own any Alex and Ani bracelets? Let us know in the comments!