In recent months, there have been a number of It’s a Small World-themed food items spotted in the parks, most notably an absolutely gorgeous teapot and mugs set.
Disney Partners with Charity to Help End Child Hunger
But beyond just decoration, Disney is now using the It’s a Small World brand to help a wonderful food-related charity: Feed Projects.
Feed is an organization that works to support programs and organizations dedicated to eliminating hunger and malnutrition in the world, particularly among children. It’s a Small World is a perfect fit for this mission. A percentage of sales of special Feed/Small World items goes to supporting projects to end hunger.
Back in July, Disney Food Blog mentioned one of the Feed merchandise items, the Feed Our Small World cookbook. Sales of the cookbook will allow Feed to provide Vitamin A supplements for 450,000 children for a year. The book is available in the parks and through Amazon.com.
The Disney Store retail locations are carrying tee-shirts for children and tote bags for mom, embellished with the Feed Our Small World logo.
As the hang-tag for the shirt states, through the end of 2011, each purchase of a Feed/Small World garment will result in a $3.00 donation to UNICEF’s nutrition programs.
Feed Our Small World merchandise can also be found at Nordstrom’s and Nordstrom.com in the children’s department. Some items include tees, bibs, and infant pants.
Again, proceeds from these items benefit children’s food-related charities. While you’re shopping, you may also want to check out the unbelievably cute It’s A Small World Tom’s brand shoes for children at Nordstrom’s. These are not foodie, but they do benefit a children’s charity.
I’m thrilled to see Disney using their brand power to benefit hungry children. Are any of these items going to be your holiday shopping list this season?