Microdosing technology. PurePour. RFID scanners. On-Board Computer. Wondering what I’m talking about? A Coke machine, of course. And it’s right there for you to try at Disney’s California Food & Wine Festival!
Coca-Cola has been hard at work developing a technologically superior machine that doesn’t just offer 6 choices…it offers 106 choices. You want orange Diet Coke right now? You got it. Wanna mix it with lemon or grape Fanta? Go right ahead! (Cool, right?) We stumbled across this machine when we were sampling some of the California Food & Wine Festival signature items at the Festival Center in the back of Disney’s California Adventure. I had no idea how to use it at first, but once you get up there and start pressing buttons, it’s pretty “intuitive.”
The machine has three steps: 1. Get your ice, 2. Choose your flavors, 3. Pour. It ends up being very easy, and I promise you’ll want to go back and play with it some more!
Coke’s testing their Freestyle machines in 60 locations across the country, and you can try it out right now at DCA. It’s like your very own World’s Fair, right there in Anaheim. Here are a few shots of some of the screens you can use to choose your flavors:
Once you decide what you want — just start to pour. If you’re like me and like to mix several different custom flavors, just stop in the middle of the pour and choose another flavor to mix in (e.g. I think I mixed diet Cherry Coke with Grape Sprite Zero…or something like that).
The machine actually makes use of a technology initially developed to precisely measure chemotherapy and dialysis drugs. This “PurePour” technology, along with computerized scanners, allow the machine to create over 100 flavor combinations using several 46-ounce cartridges — vs. the five-gallon flavor concentrates used today (here’s a list of every flavor available on the machine).
Even scarier — Coke Headquarters and the Freestyle machines can talk to one another in real time. If a flavor isn’t selling, the machine sends data back to Coke, who can discontinue the flavor immediately.
Here’s a video that explains it all:
Have you tried the Freestyle? What did you think (even more important — What did you DRINK? )