One of our favorite things to do when one year ends and a new one begins is to watch the Google Year in Search.
Each year, Google makes a (very emotional) video that highlights the most-searched topics and events of that year, all compiled with video footage from social media and professional media outlets, as well as songs that are popular from the year. Yep, they make us cry about as much as Pixar movies. Well, the Google Year in Search looked a little different in 2023. You see, 2023 marked 25 years of Google, and as a result, this year’s video became “25 Years in Search,” where the most-searched topics and events in Google HISTORY were showcased. The results are pretty amazing.
One thing that caught our attention was that the most-Googled toy in history was included in the video. Any guesses as to what it it?
The most-Googled toy in history ISSSSS….
BARBIE!
It probably comes as no surprise that the iconic MATTEL toy has been Googled again and again for the past 25 years, especially with Greta Gerwig’s 2023 Barbie movie that caused a resurgence of the brand. (We say resurgence, but come on. Barbie has ALWAYS been relevant. 😉 💅 )
This is such a huge achievement, and MATTEL even shared a post on Instagram when the 25 Years in Search video was released.
Wow! We’re so glad that Barbie is getting the hype she deserves, as a toy that has, in the words of the narrator featured in the Google video, “showed girls they could be anything they dreamed of.” Because of the mere fact that the brand highlights the idea that compassion, drive, kindness, and brains will take you ANYWHERE in life (and that all of those things are way more fun when you’re wearing pink), we think this is awesome.
We’ll continue to keep you updated with more Disney, entertainment, and travel news, so make sure to follow along so that you’re always in the loop.
Can you guess where Orlando falls on the list of most-searched vacation destinations? Click here!
Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!
WE KNOW DISNEY.
YOU CAN, TOO.
Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation.
Whether you're a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever!
What do you think of Barbie’s accomplishment as the most-searched toy in history? Let us know in the comments!





Our handy (and portable!) ebook guides make sure you get the best deals and can plan a vacation of a lifetime.

TRENDING NOW
Disney has FINALLY just released the menus for the 2026 EPCOT International Food and Wine...
These are the changes coming to Disney World's EPCOT this September!
These Disney tote bags are sure to go viral!
Disney fans aren't happy about the replacement for Muppet*Vision 3D.
Something new has come to EPCOT and we love it!
We know all the items coming to the Food and Wine Festival cheese crawl!
This is one of the weirdest things we've used in Disney World, but we would...
A new holiday pop-up shop is coming to Disney Springs to celebrate this new Hallmark...
The Snickerdoodle Cheesecake Bar is BACK at the Cake Bake Shop!
We've got to talk about the things that the Disney World Skyliner Desperately needs!
A new space in Disneyland has opened and it's the perfect place to relax.
Here are 50 things that Disney World is quietly changing this year!
The best time to go trick-or-treating at Mickey's Not-So-Scary Halloween Party has changed.
Disney World has a funny way of hiding little surprises in plain sight, but as...
A closed shop in Magic Kingdom is reopening tomorrow!
There's a big dining change coming to one of our favorite Disney World restaurants.
Let's talk about a “secret” way to skip the line on WDW rides that don’t...
Our team could simply not keep cool during the Imagineering Showcase at D23, and I'm...
A Disney vacation is tons of fun, but there's no denying that it's also an...
Animal Kingdom doesn’t get enough credit for how many DETAILS and ACTIVITIES and HIDDEN GEMS...