One of the most controversial topics of our time could revolve around the use of artificial intelligence, or AI. AI has been accused of illegally using copyrighted materials, and even Disney and Universal filed a suit against Midjourney, a generative AI tool, over copyright infringement.
Mickey at Red Carpet Dreams in Hollywood Studios
However, that hasn’t stopped Disney from using AI within its own business, and the company even doubled down on generative AI with a deal with OpenAI that would have allowed its tool, Sora, to generate short Disney-focused content. Although that deal fell apart when OpenAI shuttered Sora, Disney has not given up on AI and has committed to using it for other parts of its business, explaining that it’s nothing more than the company embracing emerging tech.
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