Walking into the newly opened Buena Vista Street, one of the first things you see (if the Red Trolley is not parked at its station) is Mortimer’s Market.
Designed as a place to pick up some “healthier” snack options, Mortimer’s hits you before you have the chance to grab a churro or popcorn!
Mortimer’s Market Back Story
The “story” behind Mortimer’s is that this fresh fruit and veggie stand was run on Buena Vista Street by “Mortimer McKenzie.” Mortimer was said to be a small man with a high voice; friendly and unassuming, with an enthusiastic personality.
A certain young animator might have found inspiration for a very famous character here…
For those who don’t know the story of how Mickey Mouse was created, he was originally called “Mortimer” Mouse! Walt’s wife thought that Mickey might be a better name, and the rest is history…
And before we jump into atmosphere and eats, I wanted to share another fun part of Mortimer’s and the rest of Buena Vista Street! To bring the story of Walt’s first few days in 1920’s California even more to life, Imagineers have introduced a wandering troupe of characters, or “citizens,” to interact with guests…
Citizens of Buena Vista Street
And these “citizens” of Buena Vista Street play a role at Mortimer’s too. While I was perusing the market, this friendly police officer walked through to ask all the cast members how “biz was going” on this “fine afternoon.” It was hysterical.
He then proceeded to hang out in front of the market and write some “tickets” to people who were doing good deeds or just looking nice. I literally saw him give a ticket to someone for having a “good hair day!” My friend Amanda’s daughter was written up for “Exemplary neonatal vehicle navigation.” Hysterical.
Now, back to your regularly scheduled review!
Mortimer’s is pretty small, but it is packed with fun decor.
Vintage food cans, “Branded” crates of fruits & veggies, printed aprons, food scales, and even a bin of “vintage” Buena Vista Bugle newspapers adorn the shelves of the quaint market.
I zoomed in on the Buena Vista Bugles to notice the headline & date. The papers are dated May 4th, 1927, with the headline from the grand opening of the Hollywood Tower Hotel; the inspiration for the Tower of Terror. After doing a little research, I found that the actual year of the hotel construction was 1929, but still a fun decor detail!
Because I was curious, I also did a little research on the labels used on the canned food displays. I found that they are actually replicas of brands that existed during the mid-late 20’s.
So, “Kirk Sweet Potatoes” were real… Cool!
So was Butterfly Brand Red Salmon…
AND Elkay Cocoa too! I love the details that go behind every little item Disney Imagineers place into our view.
The branded fruit and veggie crates were a fun touch too!
I hope they end up selling these fun Mortimer’s Aprons!
Drinks n’ Eats
Mortimer’s Market carries a variety of beverages and snacks. To drink, you can grab chilled water; Coca Cola products including Vitamin Water, Fuse, and PowerAde; and a variety of juices, tea, and even coconut water!
For snacks there are lot of “healthier for you” items to choose from. You can buy fresh fruit like oranges, apples, and bananas by the piece.
Or if you are looking for something refreshing and chilled, grab some watermelon, a berry bowl, pre-sliced apples, mango slices, or pineapple spears. There are also chilled veggie cups with ranch dip, hummus/pita chip packs, grape cups, and of course the famous Disneyland Resort giant dill pickle!
Mortimer’s also carries “healthier” dry snacks such as Apple Fruit Crisps, Craisins, & Craisins Trail Mix.
What I love about Mortimer’s is that fact that it’s so well-integrated into Buena Vista Street.
You really feel like you’ve been taken back in time and are shopping at a local mom and pop type market. Even the advertisement on the Red Trolley makes it seem quaint.
While Mortimer’s might not be the first stop for many folks in Disney California Adventure, it’s another indication that Disney’s working to incorporate fresh fruits and veggies, better-for-you snacks, and even more options for hungry guests.
Plus, I love that the themeing is spot on and there are so many hidden elements to discover!
How do you feel about the Disneyland Resort offering “healthier” snack stops? Would you ever consider passing on a churro or popcorn for some fresh fruit?