Disney’s newest stars aren’t coming from Hollywood. They’re coming straight from YouTube.
©Disney
Since June, Disney has signed Gracie’s Corner, Dhar Mann, Like Nastya, and, just this month, Dude Perfect, the trick-shot crew that once raced through all 12 Disney parks around the world in under 75 hours. One deal is a fun headline. Four major deals in four months is a game plan. So what is Disney really after? Let’s break it down.
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