NEWS: Former Disney CEO Bob Iger Joins the Metaverse with NEW Genies Partnership

We may not always understand it, but it’s pretty interesting to learn about new technology — especially in Disney World! In the Walt Disney Company, we’ve noticed a shift in focus to a more digital, technology-centric future, but Disney isn’t the only company interested in progress.

We love learning about new technology!

You may remember that former Disney CEO Bob Iger recently left the Walt Disney Company, but his retirement didn’t last long. Recently, Iger shared an announcement that he is back in business — the Metaverse Business, to be exact!

Bob Iger tweeted out a message, stating “Thrilled to be joining the @genies Board of Directors to help @akashrnigam and company empower humans to create the ‘mobile apps of web3’: avatar ecosystems.” For the non-NFT experts out there, that tweet probably made no sense. And if you were wondering, no, this isn’t Disney Genie, this is a different Genie. 🧞‍♀️ We know, it’s confusing.

Thrilled to be joining the @genies Board of Directors to help @akashrnigam and company empower humans to create the “mobile apps of web3”: avatar ecosystems.

— Robert Iger (@RobertIger) March 14, 2022

Basically, Genies is a new company (founded in 2017) that offers “tools for making virtual characters, clothing, and accessories backed by nonfungible tokens,” according to the Wall Street Journal. This platform acts like an NFT store where people can buy and sell creations for digital avatars. For all you Sims players (remember that old game?!), this is sort of like creating a digital character you can personalize by purchasing exclusive add-on items.

Bob Iger ©New York Post

The Wall Street Journal explained that NFTs are starting to be considered part of the “next big wave of tech innovation” known as Web 3.0/Web3.

The Web 3.0 version of me…thanks to @genies. I’m learning a ton and looking forward to helping them fulfill their vision. pic.twitter.com/CxcPVaNL9b

— Robert Iger (@RobertIger) March 14, 2022

So how does Iger fit into this? According to the Wall Street Journal, Iger has a seat on Genies board after investing money into the business. Iger explained, “Imagine, you know, letting someone buy a Mickey Mouse avatar and customizing it in a way that not only would we never allow it before, but it was kind of hard to do in the physical world.”

©Disney | Obtained via Medium

This new position marks Iger’s first career since leaving Disney in November. We’ll be interested to see how this all plays out! In the meantime, stay tuned for more news, reviews, and more!

“Who Can Do it Better Than Disney?” CEO Bob Chapek Comments on the Metaverse

Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!

Don't Miss Out on Any Disney Fun!

Order Your Copy of the 2022 DFB Guide to Walt Disney World Dining Today!

With more than 750 pages, the 2022 DFB Guide to Walt Disney World Dining is full of tips and planning tools developed by Disney World experts over 30+ years of visits. We've done the research for you, so you'll know just which spots will uniquely suit your family's needs!

With mini-reviews of every single restaurant, bar, lounge, kiosk and more; an entire chapter on the best snacks in Disney World; full Disney Dining Plan analysis (and how to get FREE dining); and a full chapter on discounts and deals; you'll have everything you need to plan your best vacation yet.

Click here to order your copy of the 2022 DFB Guide to Walt Disney World Dining E-book with code WDW2022 to save 25% off the cover price today!