Hugh Johnston, Senior Executive Vice President and Chief Financial Officer, said that The Walt Disney Company is investing in dynamic ticket pricing, and this approach could be making its way to the domestic parks in the coming years.
Scanning in!
In 2022, Disney World introduced “surge pricing,” where ticket prices can vary by park and day. More popular dates had higher prices, and more in-demand parks saw an increase. Because of this, Magic Kingdom is the most expensive park on Christmas Day, for example. Dynamic pricing could be coming soon, so let’s see how this would change.
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