Back on Valentine’s Day, I was lucky enough to attend a D23 member event in New York City in conjunction with the annual Toy Fair. Attendees witnessed the unveiling of the range of toys that would be licensed for the June 24 Cars 2 film release. At the event, Disney Consumer Products Senior Vice President of Global Toys (cool title, eh?), Vince Klaseus, announced that Cars 2 would have more branded toys than any previous Disney/Pixar theatrical release.
I enjoyed seeing all the Cars toys out for display that day, and reeeeally enjoyed seeing Sir Michael Caine and Emily Mortimer briefly discuss their roles in the film, but Klaseus’ remarks “about more branded products than ever” didn’t make much of an impression on me. Until I took a trip to Target this week – Cars 2 merchandise was EVERYWHERE – not only toys, but also vitamins,Band-aids, towels, pillows, batteries, wall hangings, party supplies, roller blades, bike helmets, tissues, diapers, clothing, books, and, of course, food.
Here are just a few of the Cars 2 branded food and food-related items I found:
I even discovered that Kellogg’s is running a Cars 2 promotion in which you can redeem boxtops for Cars 2 merchandise. More information can be found at http://cars2.kelloggs.com/
If you’re feeling like you need more of a home-baked Cars 2 food fix, head on over to the Williams Sonoma website, where you can purchase Cars 2 cookie cutters, pancake molds, or cupcake pans. And while you’re baking, you can wear a Cars 2 apron.
So what do you think folks? Will you be drinking Cars 2 juice in a Cars 2 cup while snacking on a Cars 2 cupcake?