NEW Survey Shows Disney’s Reputation Is DECLINING

By Robin Burks Leave a Comment

The Walt Disney Company has been providing entertainment, products, and experiences to folks for over 100 years now, and throughout its long history, it has seen its share of ups and downs.

Walt Disney Company Headquarters in Burbank

Disney is one of the few companies that offers such a broad and diverse spectrum of offerings, including TV, movies, streaming, theme parks, cruises, merchandise, and more. And although the company has spent much of its 100 years building its reputation, over the past few years, that reputation has taken a hit. Disney’s reputation is continuing to decline, according to the 2026 Axios Harris Poll 100.

Every year, the Axios Harris Poll surveys over 16,000 adults about how they view a company and determines that company’s reputation ranking. Last year, Disney had already fallen to #76, but this year, the company has fallen even further and comes in at #79, just under companies like McDonald’s, UnitedHealth Group, and Anheuser-Busch.

©Axios

So what were the top companies with the best reputations? Well, Chewy, a pet food and supplies company, came in at #1, which probably won’t surprise those who’ve done business with the company. Rounding out the rest of the top 5 were Toyota, Samsung, Nvidia, and Costco.

©Axios

So why is Disney continuing to drop in its reputation ranking, although the company continues to make a profit? Some might say that a lot of it has to do with soaring costs at theme parks (as well as the perceived nickel-and-diming), a perceived decline in original ideas, and public controversies.

Main Street, U.S.A. in Disney World

However, the company is now under new leadership with its new CEO, Josh D’Amaro, and a lot of big things are in the works for many of Disney’s divisions, including theme park expansions, more ships being added to Disney Cruise Line, additions to streaming, and more. We’ll just have to see if the public’s perception of the company changes.

We’ll keep an eye out for more Disney news, so stay tuned to DFB for more.

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Why do you think Disney’s reputation keeps falling? Share your thoughts in the comments!