Disney Announces Content-Sharing Partnership With TikTok

In late 2025, Disney announced a deal with OpenAI to use that company’s Sora AI content creation tool to create short-form content for Disney+. However, that deal fell apart when OpenAI announced that it had plans to shutter Sora.

©TikTok

Well, Disney has gone in another direction, and instead of using an AI tool to create short form content for its streaming service, Disney has now announced a partnership with TikTok, which has pretty much become the King of short-form video content.

The first-of-its-kind global deal between Disney and TikTok hopes to bring Disney fans and creators a new way to use memorable scenes from Disney movies and TV shows to create new and unique content. The partnership will bring a huge collection of “thoughtfully curated Disney-centric fan-created content from TikTok” to Disney+. Creators who have opted in to the program will see their short-form videos on both TikTok and Verts on Disney+. This content will include characters and stories from Disney, Pixar, Marvel, Star Wars, FX, and more.

©Disney

Those creators will get assets from movies and TV shows from Disney’s library, while fans can experience a shared experience between Disney and TikTok. The videos will be refreshed regularly “to engage subscribers more deeply in timely fan conversations, building stronger communities, and ultimately, helping them engage with more story formats across Disney+.”

©Disney

The two companies have created the Disney Creator Ambassador Program to enable “best-in-class creators to unlock special rewards and provide them with increased visibility, access to exclusive events and career development pathways.”

“The best storytellers are fans first,” said Asad Ayaz, Disney’s Chief Marketing and Brand Officer. “That has always been true at Disney, and today, fans are celebrating our stories in entirely new ways. This collaboration creates a new bridge between the stories we tell and the creativity they inspire, giving creators a bigger stage to share what they’ve made, and audiences more to discover on Disney+ every day.”

©Disney

The new program will pilot in the U.S. in the next few months. Meanwhile, we’ll keep an eye out for more big Disney news, so stay tuned to DFB for more.

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