The Walt Disney Company is massive, with dozens of branches for merch, entertainment, cruises, and theme parks. But Disney just announced that your new Disney merch could look different soon.
©Disney
Disney’s Consumer Products division is behind all of Disney’s merchandise, and they just announced a major restructuring!
Disney is restructuring its Consumer Products division, with most of the business moving from Disney Experiences to Disney Entertainment Studios beginning in October, according to a memo from Disney Experiences Chairman Thomas Mazloum and Disney Entertainment Studios Chairman Alan Bergman.
The Walt Disney Company
The shift seeks to create “cohesion across the entire Disney ecosystem and extending the relevance of our franchises for generations,” according to the joint memo. “This evolution reflects how these businesses operate today and strengthens that model by more directly linking our consumer products businesses with the creative and business teams behind the content.”
©Loungefly
“At its best, this work happens when storytelling, commerce and experiences come together from the very beginning, creating cohesion across the entire Disney ecosystem and extending the relevance of our franchises for generations,” they remarked.
©Amazon
With about two months until the merger, nothing has been publicized about the process or potential layoffs. Disney Consumer Products licenses Disney IP to merch companies like LEGO, Target, and Old Navy, and DCP-licensed merchandise sold a whopping $63 billion in retail sales in 2025, making it the highest-earning licensor in the world.
Star Wars LEGOs
We’ll be sure to update you on this merger as it progresses. Stay tuned to Disney Food Blog for more Disney news!
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