Remember when Disney+ was $6.99 a month and subscribing felt like an easy little add-on to your entertainment budget? That era has left the building.
©Disney
Disney has rolled out another round of streaming price increases in the United States, and the biggest change is hitting Disney+ Premium subscribers. The ad-free plan has jumped from $18.99 to $21.49 per month, an increase of roughly 13%. And while $2.50 might not sound enormous on its own, the bigger picture is a lot harder to shrug off. Disney+ now costs more than three times what it did when the service debuted in 2019, and plenty of subscribers are starting to wonder just how much higher this thing can climb.
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