FIRST LOOK! Main Street Bakery Starbucks Offers Soft Opening!

Main Street Bakery fans and Starbucks coffee aficionados — this news is for you! After a long refurbishment, the Main Street Bakery — Now with STARBUCKS! — in Disney World’s Magic Kingdom is in “soft opening”. During soft opening, guests are receiving dining vouchers for admittance. This allows Disney to test out a newly updated venue and keep control of the crowd.

Main Street Bakery -- Now with Starbucks!

As we announced earlier, the renovation made way for the FIRST Starbucks location inside a Disney World theme park. And not long ago, we showed the Starbucks signage!

Here are the magical passes that allowed guests into the bakery this morning.

Dining Voucher for Main Street Bakery's Soft Opening.

Main Street Bakery Starbucks Atmosphere

Inside, the refurbished Main Street Bakery we don’t spot any glaring Starbucks presence. However, DFB reporter Shawn B. tells us “It’s all Starbucks here. All Starbucks cups, many of the pastries in the pastry display are all from Starbucks. I recognized the coffee cakes and pound cakes immediately.”


Main Street Bakery Cases.

Here are a few of the eats that were available for today’s breakfast! We see a cinnamon roll listed, but were told at the Bakery that we’d have to go to Gaston’s Tavern for a cinnamon roll today. We’ll keep an eye on that situation for you!

Starbucks at Disney World -- Eats

Drinks are standard Starbucks drinks. Note the Disney Dining Plan symbol to show that these are a snack credit.

Starbucks at Main Street Bakery -- Drinks!

The drinks are marked like Starbucks trains their baristas to do. The first Cast Member actually takes your drink order, calls it over the headset, and writes it down. If you don’t order your drink there, they will take it just as Starbucks does at the counter and mark the cup appropriately. They also take names to call out.

Main Street Bakery Taking Orders!

Main Street Bakery.

The condiment bar is the same as a Starbucks. It has

cinnamon, nutmeg, and chocolate powder for those who use them in their lattes.

Condiment Bar!


All the machines are from Starbucks. The blenders, the coffee brewers and the espresso machines are all the same. No NesCafe here!

Inside the Main Street Bakery!

DFB reporter Shawn sampled one of the breakfast sandwiches!

Bakery Items.

Sandwich Cross-Section.

We’ll have a full review for you soon with more photos and more FOOD! Can’t wait to share with you. We’re excited that the Peanut Butter Cupcake is back as well as a red velvet cupcake! Stay tuned!

UPDATE! Thanks to a Bakery cast member, we have the following information:

*Yes, we are all Disney Cast Members and have spent the last few weeks training to learn how to make Starbucks drinks. Many of us have been with the company for years (including myself) and are all very excited to share this renovation with Walt Disney World guests.
*We will not be selling the cinnamon rolls anymore, they will ONLY be found at Gaston’s Tavern in Fantasyland.
*All indoor seating has been removed to make the bakery larger. We are anticipating to be very busy so by making the bakery bigger we have more room and opportunity to make your drinks faster and eliminate longer wait times.

Also, here’s an update from a Main Street Bakery trainer/cast member:

I am a trainer at this location and wanted to point out that we do in fact accept Starbucks gift cards, including the application where you can pay by phone. We just do not accept the rewards you earn by using your Starbucks gift card (free drinks and such). You earn points by using your card at our location, but you can not redeem rewards. We can not reload SB gift cards, and we will not sell SB gift cards. We will only accept them as a form of payment.

Let us know what you think of the refurbishment in the comments below!

Thanks to DFB reporter Shawn Baker for many of these photos and to Dave Manning for others! More to come!


  1. says

    Love the option for Starbucks in the parks, but I’m disappointed that Disney let Starbucks bring in their own food items. I’d love to know what pastries they’re serving, because I think I spy the coffee crumb cake that I can get at any Starbucks location. That would be disappointing.

  2. George in NY says

    Is the cinnamon tea latte on the menu? That was my favorite drink at the Market House!

  3. Norma says

    The breakfast sandwiches look the same as the ones at my local Starbucks. I recommend the bacon one. It was surprisingly yummy for something from a drive thru.

  4. says

    Really hoping it still feels like the Main Street Bakery in there !! One of my fav places to grap a snack while most of the crowds leave after Wishes !

  5. AJ says

    Maybe I’m just a weirdo but I hate the idea, and the fact, of Starbucks in Disney World. Was there a Starbucks in Marceline? I guess it’s good that WDW went from Nescafe’s watered down coffee to Starbucks’ over brewed, burnt coffee. Right? right. (Boo)

  6. Nanette says

    I like that I’ll be able to get a frappacino, but I’m disappointed that the bakery is selling Starbucks pastries when we can get those anytime, anywhere. Some guests visit the bakery just because of their specialties. It’s always on their to-do list for a visit! Now, we’ll have to hit the Boardwalk for those specialties.

    I was wondering the same thing about the gift cards! Could someone find out this info? Thanks so much.

  7. Sheila says

    I’d really like to know if they are still serving the Uncrustables. My daughter loves them and we can’t get them where we live. It was a tradition for her to have one here when we went.

  8. Theresa says

    I am so so so so so so sad. They said there would keep items from the Main Street Bakery and all I see is a couple of cupcakes and if they are going to be getting the cinnamon rolls from Gaston’s in the future you folks have already reported that they are not the same. Other than that it’s all Starbucks pastries! Their stupid, glue-iced cake pops. Their “ok” pound cakes that go for like 500 calories a slice, etc. Even that breakfast sandwich looks nasty. I am so disappointed in Disney. I really had a lot of hope that they wouldn’t do their fans wrong. I guess I might as well stop believing in Disney as a company.

  9. David says

    Sorry, but the idea of grafting your basic Starbuck onto Main Street USA seems to me to be a really, really bad idea. I certainly was one of those desperate for a decent coffee while there, and I’ll try to keep an open mind and try it out when we’re there next October, but I just don’t think that the Disney feel and Starbucks are at all compatible. And it’ll be interesting to see how the waiting for your name to be called out while waiting for your coffee works out when the crowds are at all heavy.

    Bad idea. Really bad idea.

  10. Prof. Brainard says

    I’ll withhold final judgment until I see more pictures (and final final judgment until I visit in person), but my thoughts and impressions are twofold. It will be nice to get a good cup of coffee for a change, but I am disappointed at the fact that only Starbucks baked goods are being sold. Their pastries seem to be made from the same mass-produced yellow-cake batter and all taste roughly the same to me. I also find the Main Street theming to be somewhat perfunctory (though I admit, I can’t see a lot of the details in the photos here). The menu boards look like every other Starbucks menu boards I’ve ever seen. The nods to Victoriana seem cursory at best (some cooking utensils hanging on the wall), and I’m bothered by the exposed brick, which would have been highly exceptional in an eating establishment of the era that Main Street represents. It will be interesting to see how the Market House in Disneyland does with its Starbucks overhaul, the west coast seeming to guard its parks integrity with greater intensity. I wish I could be more positive. My mind is still open, but my skepticism is greater now than it was before I saw these photos.

  11. Dj hebert says

    If there are no Disney pastries (specifically cinnamon rolls w/the original icing) this will be a huge disappointment. While the coffee is an improvement, Disney should maintain their uniqueness by serving the original pastries. I think the best decision would have been to serve Kona coffee instead of having an outside brand enter the Kingdom.

  12. Dave says

    What forms of payment are accepted? Disney gift cards? Starbucks gift cards? Starbucks mobile app?

  13. says

    This really pisses me off. I was angry when the announced Starbucks. I gained some hope when they said that the only thing that would change in and out of the bakery was the coffee. They lied. Now we have Starbucks advertising outside and most of the food was replaced with crappy Starbucks crap. Between this, the lack of maintenance in their rides (namely Splash Mountain), the new Test Track, Avatarland, the removal of the poacher subplot from Kilianjaro Safari, the new Habit Heroes and the overrated piece of crap that is New Fantasyland, my hope that Disney Springs will be anything better than awful has disappeared. Quit while you’re ahead Disney, before you ruin anything else. You don’t need a Starbucks sponsorship to survive financially, but you do need guests who have been informed of all of your “improvements” and hate you more with everything you do.

  14. Darlene says

    I am very anxious to read all of the reviews but initially, I am very sad to see these changes at the Main Street Bakery. While the coffee at WDW really needed to be changed the bakery did not. I was hoping (beyond hope) that they would only change the coffee and keep the bakery (food menu) the same. This is one of my favorite stops in the Magic Kingdom and it holds such fun and special memories of trips gone by. I have a feeling that I am going to feel very disappointed on my next trip. :(
    I agree with Prof. Bainard…my mind is still open but I am becoming more doubtful that the integrity of my beloved bakery has remained.

  15. Ann Arnold says

    I am disappointed to see Starbucks logo on Main St. We go there to get away from the advertising, run of the mill fast everything places. Now slowly, the outside world is creeping in all in the thinking of the holy dollar. We loved their cinnamon buns at night just before leaving Main St. What’s next…..McDonald’s around the corner? Burger King in Adventure Land? Not happy about this. Once one penetrates our DW, look out for them all. Maybe we can also get a Walmart in Epcot?? What fun!

  16. Judith Baer says

    I happen to love Starbucks, but many of my friends don’t. I am wondering if they will accept my Starbucks card too.

  17. Kayla says

    So I just wanted to point this out that the cinnamon roll is very clearly on the menu, but because it’s a soft opening and they were told that they’d have to go to Gaston’s *today* to get one means that it’s *not* fully operational today. Also, the cinnamon roll on the menu looks a whole heaping lot like the ones we all love so dearly. This isn’t the end of the world. Or the end of the world’s best breakfast pastry.

  18. Jennifer says

    I’m also more concerned now than when they first announced it. I’m in the camp that corporate sponsorships have always been in WDW (Casey’s has Coca-Cola signs, Toll House cookies, Kodak, etc.) so at first I didn’t think it would be a big deal. I do not like seeing Starbucks cups and napkins, etc. in there. No way. Main Street Bakery was so special to my family, one of our “must do” stops every trip. Now it looks like a chain :( Hoping some of this was done for the soft opening only and when it’s the real deal, things improve.

  19. Zuzie Steiner says

    I am wondering if the castmembers are Disney employees or are they Starbucks employees. And why are they now serving Starbucks pastries, blech. What was wrong with just changing the coffee? It would have been less expensive ;)

  20. Sharmon Brannen says

    Hi, Just to let you know, the DO accept Starbuck’s gift cards! I called and asked specifically about this. We are planning a trip later this year and I wanted to know if I could use my gift cards! Since they said yes, I now have a little bit more of my vacation paid for! :)

  21. ann says

    Are there any McDonalds left on property? This didn’t work, did it? Just serve Disney food, please.

  22. Dennis Miller says

    The interior looks really nice, but I am disappointed about no seating and NO CINNAMON ROLLS!!!!!!

  23. Stephanie says

    What do you have to do to get a soft opening voucher? Just be on Main Street first thing in the morning?

  24. BakeryCM says

    Hi there! I am a Main Street Bakery Cast Member and want to clarify a few questions for everyone.
    *Yes, we are all Disney Cast Members and have spent the last few weeks training to learn how to make Starbucks drinks. Many of us have been with the company for years (including myself) and are all very excited to share this renovation with Walt Disney World guests.
    *NO, Starbucks gift cards will NOT be accepted; we are still the Main Street Bakery but we now serve Starbucks drinks. Disney gift cards as well as cash, credit etc will also be accepted.
    *We will not be selling the cinnamon rolls anymore, they will ONLY be found at Gaston’s Tavern in Fantasyland.
    *All indoor seating has been removed to make the bakery larger. We are anticipating to be very busy so by making the bakery bigger we have more room and opportunity to make your drinks faster and eliminate longer wait times.

    I hope this clears up some of your questions! I encourage you all to come and see it for yourself. It really is pretty cool. Also, take a minute to ask a Cast Member to tell you our new story of the Main Street Bakery. It’s pretty interesting! :)

  25. Jared Diamond says

    Aesthetically, the place works. That’s all I really care about. If people prefer the coffee to the old stuff, all the better. I was fine with this project from the beginning, under the condition that the aesthetics continue to fit on Main Street. They do.

  26. Ali says

    Very disappointed, Disney. Yet another step away from the quality and unique character of the parks.

  27. Prof. Brainard says

    @ Jared Diamond . . . I respect your opinion, but I fail to see how the design of this space, based on the photos shown, fully reflect the aesthetics of Main Street, U.S.A. They seem very perfunctory to me . . . exposed brick, lettering that is a pale reflection of the Victorian style, a few kitchen implements hanging on the wall, display cases that are the same as those found in any other Starbucks, cabinetry with diagonal woodwork, etc. Very little of this can be considered fully in theme. I am not being argumentative when I respectfully ask you to please give the specific elements that you feel fully reflect the theme of Main Street. I fail to see them.

  28. says

    I’ve been neutral on the issue waiting to see the results before judging, but there’s some things that are looking disappointing. Of course, no cinnamon roll is a bummer and fewer “Bakery” items is a let down too. I’m mostly peeved by the lack of seating. Where the heck are you supposed to enjoy your pre-fab pound cake? On the sidewalk? It just reads as “herd ‘em in, take the money, herd ‘em out”.

  29. Lynne says

    I agree with many of the others. They should have left the bakery exactly as it was, and just served Starbucks coffee and drinks. I really think loosing the indoor seating was a BIG mistake.

  30. cupcake says

    Main Street Bakery served terrible food, so I think this is a step up. That bacon gouda egg sandwich is way better than any QS breakfast meal I’ve ever had.

  31. says

    I agree with the aesthetics of the new place working. It’s not like they took a standard, modern Starbucks and plopped it in the middle of Main Street, U.S.A.

    I can understand people being annoyed by the inconvenience of the cinnamon rolls not being available here, but they are still available in-park.

  32. says

    “We go [to WDW] to get away from the advertising”

    Holy crap, really? The company that won’t build a pavilion without a corporate sponsor?. That puts Siemens logos everywhere before and after Illuminations? That needed Kodak to print a frakking park map for how many years? Isn’t the Osborne Family Spectacle of Lights sponsored by somebody?

    I really can’t see how this is such a huge deal. It’s step in the right direction, in getting that awful Nescafe sludge OUT of Disney theme parks. Bring on Starbucks campus-wide!

  33. Prof. Brainard says

    I am still waiting for someone to explain to me, based on these photographs, how this space specifically exemplifies the best of theming on Main Street, U.S.A. (I have mentioned several specific elements that seem incongruous to me). I have no problem with Starbucks coffee being served on Main Street (I am a fan of Starbucks coffee), and I have no problem with corporate sponsors being on Main Street (they always have been . . . GAF, Kodak, Hallmark, Elgin, Borden, Coca-Cola, Smuckers, and Sara Lee–the original sponsor of the Main Street Bakery–to name but a few), but the space pictured here fails to impress me. It seems too large, too impersonal, too corporate, and too superficial in its presentation of a Victorian theme. I look at it, and I immediately think “Starbucks.”

    To give an example of a corporate sponsorship that works, let me cite Casey’s Corner. Casey’s Corner’s theme is inspired. It fits with Main Street, it works with the nostalgia that is a prominent element of all Disney parks, and it accurately reflects the time period of both the land in which it is situated and the company that it represents. Casey’s Corner has way more of the old Walt Disney (used in this context metaphorically) in it than it does of the modern Coca-Cola Company. That’s what I was hoping for in the new Main Street Bakery. As it is, based on these photos, this space is far more a reflection of Starbucks than it is of Walt Disney; it is a large, fairly impersonal corporate space with a patina of Victoriana added onto it, as if we would be fooled.

    With so many people poised to criticize this space (and I will add that I was NOT one of these; I supported Starbucks inclusion in the parks), the designers had to get this one absolutely right. I am not convinced by these photos or by any comments in support of this aesthetic, that they have succeeded.

  34. missbianca says

    My husband will no longer have to go into frappuccino withdrawal when we visit WDW! Starbucks breakfast sandwiches are also very good, better than the pictures make them seem. And Starbucks pastries have been terrible in the past but they’ve got a new partnership with La Boulange from the Bay Area–the stuff I’ve tasted from there is really, really good. We’re in an early market for that but it’s supposed to go nationwide.

    The one decision I really disagree with is the lack of seats. Not sure I’d get my morning mocha there because I wouldn’t want to carry a steaming hot drink out onto those crowded sidewalks.

  35. Ann Arnold says

    OK, now that we are stuck with this Starbucks no matter what is said now, where do we sit and have these “delicious” morning breakfast goodies and our coffee? There certainly is no where outside the bakery. Even the new food area over in France has a wonderful place to sit down and eat. This place is just hurry up in, pay, and get the heck out. I guess we could trudge over to ????????????, please tell me, I can’t think of a place to eat the Starbuck’s breakfasts and their coffee………
    A few benches here and there on Main St. is not going to cut it.

  36. Josh says

    Coming from a former Starbucks employee, I can tell you that none of these baked goods are baked at all on site. Everything comes into the store in a box, frozen and completely pre-baked. Cookies, cakes, scones, muffins, all of it. They simply set them out at room temperature to thaw, then arrange them for sale. The Main Street Bakery is no longer a working bakery. Just a presentation site for formerly frozen franken-food. Sad.

  37. Daryl C. says

    I don’t get it… you can get Starbucks LITERALLY ANYWHERE. Why are people excited or disappointed by this? It’s the equivalent of a Coke Vending Machine in a mall. Starbucks is unremarkable, it’s the McDonald’s of Coffee.

    However, I agree with all the sentiments about corporate sponsorship not being a big deal due to Toll House, Coke, Dreyer’s, and etc. being in the Disney Parks- but the layout is like a cold, airport coffee shop with period trimmings. It’s incredibly impersonal for Main Street and it bleeds the faux-sentimentalism that’s invaded most Disney projects as of late (see Buena Vista St.) It looks cheap and doesn’t work in a modern or nostalgic context.

  38. Anna says

    I’m interested to know if a Starbucks drink is considered a snack credit and if so, what size? Thanks!

  39. Marianne says

    Will you be selling “STARBUCKS Disney Mugs” ? I collect the city/country mugs and I sure would love to get a “Disney” mug for my collection.

  40. Cartier says

    I don’t drink coffee so this doesn’t interest me, but if Disney opened a Chick-Fil-A…. Wishful thinking I guess

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