It’s been a pretty MAJOR week for theme park announcements.
We learned about new and returning nighttime shows at Disney World, along with some seriously exciting news about the opening date for TRON Lightcycle Run. Not to be outdone, Universal Studios has just announced something HUGE — a NEW experience coming to Texas!
Yes, you read that correctly — Universal Parks & Resorts plans on expanding its lineup of theme parks by building a BRAND NEW experience in Frisco, Texas!
JUST ANNOUNCED: Universal Parks & Resorts plans to bring a new concept for families with young children to Frisco, Texas! pic.twitter.com/5rsAyEAcMO
— Universal Orlando Resort (@UniversalORL) January 11, 2023
Universal shared, “The new park concept, set in a lush green landscape and featuring immersive themed lands, celebrates Universal’s iconic brand of entertainment, humor, and innovation and brings to life its beloved characters and stories in ways that will wow even the youngest theme park goers.”
According to Bloomberg, the company wants to build “a family-focused resort aimed specifically at younger kids on 97 acres of land it’s acquired” in the suburb of Dallas. The new park will include rides, shows, a hotel, as well as character meet and greets that feature Minions and Shrek!
Not only that, but a “year-round, horror-focused destination” is planned for Las Vegas, Nevada. The 110,000 square feet destination will be the main tenant in a new expansion of Vegas’ Area15 entertainment district.
This makes sense for Universal as Halloween Horror Nights attracts thousands of visitors each year, and Universal is known for its classic horror characters! According to Bloomberg, “content from both historical and upcoming films will be featured in the Las Vegas property.”
It looks like Universal is trying to take advantage of the booming theme park business, with consumers returning to recreational activities and parks following the global pandemic.
We’ll continue to keep an eye on this news and will let you know if we hear of any updates! Stay tuned to DFB for the latest theme park news and more.
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What do you think of this news? Let us know in the comments!
Another Disney in the south (Texas)? why can’t one be built in the Midwest?
Rick TR says
They tried a Disney Quest in Chicago but it didn’t last long. Nobody wants to go to Chicago. They could purchase Adventure Land in Des Moines and have a ready made base to start with.
The South offers more affordable and available real estate and lower taxes for businesses to operate more profitably. Also, the South’s populations are growing not shrinking like in the Midwest.
Don Andrews says
Disney is now years behind Universal in the theme park business.