Good morning from the reimagined World of Disney Store in Disney Springs!
The centerpiece store — and still the world’s largest — carries every type of Disney merchandise you can imagine, and it’s long been a popular stop for Disney World guests looking for the perfect souvenir to remember their Disney World vacations.
And — like the rest of Disney Springs — the World of Disney has been undergoing a transformation in keeping with the rest of the remade shopping, dining, and entertainment district for Walt Disney World. And the Grand Reopening is today!
Though sections of the store have been accessible during the refurbishment, now guests can step inside the fully functioning merchandise location.
It brings together the story of Disney Springs as a waterfront Floridian town together with some of the whimsy and Disney magic that the store is known for.
And with that story of the town, comes a story for the store!
World of Disney Story
As it goes, the space once served as a marketplace. After it was abandoned, animators took over the spot and used it as a place to create.
Then, once an actual animation studio opened up, the space was once again abandoned until retailers arrived. And the retailers brought new life back into what was once a thriving community.
The retailers started “peeling back the layers” of the space, revealing elements of the animator’s former creative uses.
That’s why much of the new look is meant to be reminiscent of an animator’s studio, with nods to character animations by Disney Legends, including Walt Disney’s “Nine Old Men.” These tributes come by way of photographs, character sketches, craftsman desks, and more.
Most specifically, you’ll find many of these details throughout one of the large cashier checkout areas.
World of Disney Reusable Bags
Speaking of cashier areas, you’ll find plenty of World of Disney Reusable Bags available for purchase.
Though they are not currently required to use (as plastic bags are still available), they are in keeping with the Disney company’s goal of significantly reducing single-use plastics across Disney destinations worldwide.
World of Disney Setup
The general flow of the store is much more open now, with the goal of making the space easier to navigate with brighter “architectural clues” helping guests know which way to go.
Additionally, the more open concept helps the store to be more stroller and wheelchair friendly.
In the center area of the store, a large skylight provides lots of natural light to further brighten the space.
Mickey Mouse Club Collection
Just last week, we took a tour of some of the sections that were newly operating prior to today’s Grand Reopening, including LOTS of new merchandise for the 2018 holiday season, the NEW Mickey Mouse Club merchandise line, and more.
The Mickey Mouse Club Collection, in addition to celebrating Mickey’s 90th Birthday, also helps to launch the store with a tie to Disney’s heritage, making vintage style relevant today. (You can see lots more of these new items here!)
But one area that was previously still closed off was the Princess section of the store.
This stunning section displays larger-than-life sketches of the Disney Princesses.
And if you keep looking up, you’ll see that the chandeliers hanging above are made from wands and tiaras!
Keep your eye on the changing projections all around the store, as well.
These “magical moments” help to further set the scene and bring touches of color and enchantment to the store.
Plenty of familiar favorites like Mickey and Minnie Mouse Ears, character plush, Disney mugs, and more are — as always — found throughout.
And among all the favorites, we’re still spotting new merchandise!
For instance, the new Redd Pirates of the Caribbean Loungefly Bag is now available.
Graphic tees will be changing frequently and featuring characters not often seen on merchandise.
Favorite characters are represented on gear, games, and accessories throughout the store!
And, of course, favorite COLORS are well represented, too!
So, what’s your pick? What are you hoping to find on your next trip to the World of Disney? And, most of all…
What do you think of the newly reimagined World of Disney store?!
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You’ll find World of Disney in the Marketplace of Disney Springs! Take a food tour of the entire area in our DFB YouTube Video!
Will you be visiting the World of Disney on your next trip to Disney World? Please let us know with a comment!