Streaming has become a big part of Disney’s business but also a big point of contention when it comes to Disney’s finances.
Back in November of 2022, we got an updated look at the Disney+ subscriber numbers but we also learned that Disney’s streaming business as a whole had a loss of nearly $1.5 BILLION. This tremendous loss, among other things, ultimately contributed to the ouster of Bob Chapek as CEO. Since that November report, Bob Iger has returned as CEO and Disney has officially launched its ad-supported Disney+ tier. So what is going on with Disney’s streaming business now? We found out.
On February 8th, Disney released its quarterly earnings report for the first quarter of fiscal year 2023 (Q1 of FY 2023). In it, we learned that the total number of Disney+ subscribers is now 161.8 million.
As of October 1st, 2022, that number was 164.2 million (that included Disney+ Hotstar and international subscriptions). So in the past few months, the number has actually DECLINED. This is the first time we’ve seen this happen in Disney+ history.
So what happened? When you look at the breakdown, domestic Disney+ subscribers (in the U.S. and Canada) increased from 46.4 million to 46.6 million, and international subscribers (excluding Disney+ Hotstar) increased as well. With Disney+ alone, the subscriber count went from 102.9 million to 104.3 million. Not a huge increase, but an increase nonetheless.
The main problem area is with Disney+ Hotstar (only available in international markets). The service lost 6% of its subscribers in the past quarter, dropping from 61.3 million to 57.5 million total. So technically, no losses from Disney+ directly in the domestic markets, even though the overall number has decreased. As far as ESPN+ and Hulu go, both of those services are up in subscriber count as well, with 24.9 million and 48 million, respectively.
We got some interesting quotes from the earnings call as well. Bob Iger noted that they “can’t get growth without growing subscribers, but we’re looking to grow quality subscribers that are loyal.” Iger also noted that they’re looking to “lean more into our core franchises and our brands” and “rebalance marketing of the platform versus marketing of the programs.” It looks like we’ve got some changes on the horizon!
And that’s a current look at Disney+ and the financial situation with Disney’s streaming business. We’ll continue to keep an eye out for more news and let you know what we find.
Click here to see if activist investors could really derail Bob Iger’s Board at Disney
Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!
What do you think about these streaming numbers? Tell us in the comments.






Our handy (and portable!) ebook guides make sure you get the best deals and can plan a vacation of a lifetime.

TRENDING NOW
We have news on the 'Wreck-It Ralph' ride coming to Tokyo Disneyland!
We just got a sneak peek at the new costumes coming to 'Frozen 3!'
Hurry! These Disney deals on Amazon won't last long!
We’ve got BIG news out of Disney, and before you ask, yes, our excitement level...
A new Disney+ Perk just dropped!
We just tried SO many Halloween Snacks in Disney Springs, and we are bringing you...
This $29 travel upgrade is worth every cent!
These Disney Halloween decorations are both adorable AND affordable!
Some Disney World splurges are just vacation brain. These eight have survived years of park...
Several Disney hotel refurbishment projects are beginning over the next several weeks.
It's D23 Day and we're taking you with us!
Here's when that Disney World Hallmark Christmas movie is premiering!
We just got sneak peeks of the THREE new rides coming to Pueblo Esperanza in...
Here's everything confirmed for this year's Mickey's Very Merry Christmas Party.
Here is a list of ALL the Disney+ Perks members can expect at D23: The...
We FINALLY have some details on California Adventure's upcoming 'Coco' ride.
It just got easier to eat at the Four Seasons Orlando!
Starbucks inside Disney World is cheaper, but why?!? We found out!
There are some eerily familiar snacks at the Texas State Fair this year!
Toydarian Toymaker is a truly unique shop full of seemingly hand-crafted toys in Star Wars:...