The Emporium in Magic Kingdom is FULL of new Disney World merchandise.
As Magic Kingdom’s largest store, you can find apparel, accessories, toys, housewares, and more. If you’re into Disney World jackets, we spotted a new 50th anniversary jacket today that might be perfect for your next Disney World trip!
Cold weather is coming soon to Florida, and this new jacket (technically a windbreaker) could be a festive new accessory. This 50th Anniversary Jacket comes in gold, blue, and white with a zip front for $64.99. It has the Walt Disney World logo on the chest and the 50th anniversary logo on the back.
The blue bottom of the jacket is not a solid blue — it’s actually the same 50th anniversary print we’ve seen! If you can’t see it, it’s made up of silhouettes of Disney characters and Disney World park icons.
This is definitely one of the more subtle pieces of 50th anniversary clothing we’ve seen. Are windbreakers cool again? We sure hope so. You can find this 50th Anniversary Jacket at Emporium in Magic Kingdom for $64.99. Keep reading DFB for more Disney World news and updates!
Here are our 10 favorite new Disney World holiday items!
Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!
WE KNOW DISNEY.
YOU CAN, TOO.
Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation.
Whether you're a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever!
What do you think of this new jacket? Tell us in the comments!




Our handy (and portable!) ebook guides make sure you get the best deals and can plan a vacation of a lifetime.

TRENDING NOW
A virtual queue is coming back to Disney World, and it looks TOTALLY different!
The new attraction in Hollywood Studios just soft opened!
This is why we're booking our Disney World trip for 2027!
Disney Visa Cardmembers can save BIG on 2027 Disney World trips!
We're bringing you along to Brick or Treat at LEGOLAND!
So many crazy things happened to us on the first day of the EPCOT Food...
The hours for these new Disney's Hollywood Studios attractions change EARLIER than we expected.
Disney has FINALLY just released the menus for the 2026 EPCOT International Food and Wine...
Tiny Train Town has been ATTACKED in EPCOT!
Magic Kingdom might be a bit different in October.
We have the full rundown of resort hopping rules in Disney World!
There's a LOT happening in Disney World this week -- don't be caught off guard!
We've got an update on the new Grand Floridian hotel entrance!
We've got happy news for fans of the Festival of the Arts in Disney World!
We found a TON of hidden details inside the newly opened Magic of Disney Animation...
You can't miss this major Disney souvenir drop!
We're sharing some of our favorite Loungefly hacks that have held up to countless hours...
We're trying PURPLE pizza in Epic Universe.
There's a reason why these Disney tote bags are so popular.
From THE hotel pillows to comfy park shoes, a Loungefly organizer, our favorite poncho, and...