It’s been a bit of a rocky world when it comes to Disney and AI, especially after Disney pulled out of their deal with OpenAI following the company’s shutdown of Sora.
©Variety
The deal between Disney and OpenAI included a $1 billion investment in OpenAI, but now that that has fallen through, Disney has been thinking of other ways to make use of AI regarding their IP. Now, there’s been an update in the saga, as Disney has begun using Adobe’s Firefly Foundry, which is the commercial version of Adobe’s AI model.
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