Disney+ hasn’t had ads on its service since launching in 2019, but that is about to change.
©Disney
The streaming service has released a lot of new, original content since in launched over 2 years ago. We’ve seen Marvel shows like WandaVision and Loki, expansions into the Star Wars universe with The Mandalorian and The Book of Boba Fett, and even some revivals of millennial Disney classics with High School Musical: The Musical: The Series. All of this content has been available to subscribers of Disney+ without ads, but it looks like that will be changing soon.
We have heard executives at Disney discuss ads on its streaming service in the past. Back in September, CEO Bob Chapek said that at that time, they were keeping things the way they are (with no ads), but that it was a possibility advertising on Disney+ may change in the future.
©Disney
Now, Disney+ will be introducing an ad-supported subscription offering in late 2022, according to a press release from the company. This will be in addition to its subscription option without ads. The streaming service also plans to expand internationally in 2023.
©Disney
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” said Chairman of Disney Media and Entertainment Distribution, Kareem Daniel.
Disney+ Streaming Service
Disney already has two ad-supported streaming services — Hulu and ESPN+. The company says that the advertising coming to the new tier of this Disney+ subscription will be driven by advertising that is contextually relevant to viewers.
©Hulu
CEO Bob Chapek had previous said that advertising would look very different on Disney+ than it would on Hulu because of the child focused audience. But now, with new parental controls in place due to new, more mature content on the service, we wonder if that statement still holds true.
Disney+ Streaming Service
This new tier with ads is viewed as a building block in Disney+’s path to achieving its long-term goal of 230-260 million subscribers by Fiscal Year 2024. The specific launch date and price of the new tier will be announced at later date. Stay tuned to DFB for more Disney news and updates.
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Would you use buy a Disney+ subscription with ads for a lower price, or are you sticking to the ad-free tier of the streaming service? Tell us in the comments.
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Ultimately, it depends on whether they’re planning to increase the price of the current model. If it remains the same, I’m not changing to an ad supported subscription tier just to save a few dollars. However, I’m not thrilled about this change.
There’s a Mute button for that!
And away we go again! Anything you can do to dip into peoples pockets. I’ve already decided to reduce my trips to Disneyworld so cancelling my Disney + should be easy-peasey
I don’t want ads. I will stick with the ad free subscription. Hopefully they don’t intend to raise the price of the ad free tier of Disney+
will I’m a die hard Disney fan and passholder with Disney’s + . my self with the price go up so high i well not renew my passholder and with ads add to Disney plus i guest i will not be watching Disney’s + all so I’m 65+ by my self so guest it time to gave up on Disney.
I would not go to an ad-supported subscription unless current version becomes too pricey. One of my favorite things about Disney+ is the absence of ads!
I’m curious, since many of us have Disney+ through the Hulu bundle will the ad-free subscription depend on your Hulu ad/ad-free selection.