Disney+ hasn’t had ads on its service since launching in 2019, but that is about to change.
The streaming service has released a lot of new, original content since in launched over 2 years ago. We’ve seen Marvel shows like WandaVision and Loki, expansions into the Star Wars universe with The Mandalorian and The Book of Boba Fett, and even some revivals of millennial Disney classics with High School Musical: The Musical: The Series. All of this content has been available to subscribers of Disney+ without ads, but it looks like that will be changing soon.
We have heard executives at Disney discuss ads on its streaming service in the past. Back in September, CEO Bob Chapek said that at that time, they were keeping things the way they are (with no ads), but that it was a possibility advertising on Disney+ may change in the future.
Now, Disney+ will be introducing an ad-supported subscription offering in late 2022, according to a press release from the company. This will be in addition to its subscription option without ads. The streaming service also plans to expand internationally in 2023.
“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers,” said Chairman of Disney Media and Entertainment Distribution, Kareem Daniel.
Disney already has two ad-supported streaming services — Hulu and ESPN+. The company says that the advertising coming to the new tier of this Disney+ subscription will be driven by advertising that is contextually relevant to viewers.
CEO Bob Chapek had previous said that advertising would look very different on Disney+ than it would on Hulu because of the child focused audience. But now, with new parental controls in place due to new, more mature content on the service, we wonder if that statement still holds true.
This new tier with ads is viewed as a building block in Disney+’s path to achieving its long-term goal of 230-260 million subscribers by Fiscal Year 2024. The specific launch date and price of the new tier will be announced at later date. Stay tuned to DFB for more Disney news and updates.
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Would you use buy a Disney+ subscription with ads for a lower price, or are you sticking to the ad-free tier of the streaming service? Tell us in the comments.