We all know it. Disney fans go CRAZY for great Disney merchandise.
Whenever Disney decides to drop an online release of something limited-edition or high demand, folks FLOCK to make sure they get the goods. For shopDisney, this has caused a bunch of technical issues in the past like wonky virtual queues and more. Now, there’s a way to make sure you don’t have to deal with those issues — with your chance at the shopDisney MerchPass.
Okay, bear with us here because this is a little confusing. When we got on shopDisney to check out what’s new today, we spotted something interesting. As you may know, the Arendelle Castle is next to be released in the limited-edition Disney Castle Collection. Now, that listing comes accompanied with a notice about the new Disney MerchPass.
The MerchPass is a drawing that gives you the chance of getting early access to purchase some of the highest demand items on shopDisney. For items equipped with the MerchPass (like the Arendelle collection), you choose your items (one entry per drawing but each item has its own drawing), check your email, and if you’re selected you can complete your purchase!
For the first-ever MerchPass for the Arendelle Castle, entries begin on July 13th. Those selected for the merch pass will be notified in their email by 5PM PST on July 16th. Then, there’s a limited window during which those selected can log in to shopDisney and find their selected items in their bag. You can get all the specific details on this new early access pass here.
According to Disney, “If your entry is not selected, you will not receive the early access purchase opportunity for the product. These products may be offered for sale at shopDisney and/or in the Disney store at a later date.” To us, this sounds like people looking to purchase the collection that are not chosen for the MerchPass may not be guaranteed that opportunity. We will keep you updating on all the details after we experience this process for the first time.
This certainly seems like an interesting solution to help alleviate the rush to the website when these high demand items go live, but we’re not sure about how well it will work in practice. We’ll have to see it in action! Keep an eye on DFB for all of the latest Disney updates!
Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!
What do you think of the new shopDisney MerchPass? Tell us in the comments!