Disney’s streaming services have undergone some HUGE changes recently.
©Disney
For example, you can now stream Hulu on Disney+. Disney has also started warning customers about sharing passwords, promising it had plans to crack down on account sharing soon. Language about account sharing has also appeared in the terms of service for both Disney+ and Hulu. Well, now we know when Disney will start officially canceling accounts it thinks are being shared.
In the U.S., Disney began cracking down on password sharing in March 2024. However, during The Walt Disney Company’s recent shareholders meeting, CEO Bob Iger said the process would officially begin in June 2024 in “a few markets,” although he didn’t mention which markets would be the first, but it’s likely it includes the U.S.
©Disney
Iger also said the program to limit account sharing will have a larger rollout in September 2024, at which time those who get caught sharing their accounts and passwords could risk having their subscriptions abruptly canceled. This also applies to Hulu and ESPN+, as well as any bundles that current subscribers might have.
©Disney
Disney isn’t the first streaming service to limit accounts like this. Netflix started cracking down on account sharing in early 2023. During the company’s Q1 2024 earnings call, Disney revealed that it is working on a paid option for subscribers to add on to their accounts that will allow account sharing outside the household, similar to what Netflix currently does for adding extra members to an account.
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I understand their desire to crack down on account-sharing, but this doesn’t take into consideration accounts that are shared in separate residences for family members who live in two separate residences, for example, college students and children whose parents have shared-custody plans.