Could Ads be Coming to Disney+? Find Out What the Disney CEO Said Today

Disney+ has been a force in the streaming world since it launched in fall of 2019.

©Disney

We’ve seen major blockbuster films release on the platform (for an additional charge) like Mulan, as well as critically acclaimed original series like The Mandalorian. Today, we got an update on how the streaming platform is doing from Walt Disney Company CEO Bob Chapek himself! Check out what he had to say about the future of Disney+.

Bob Chapek took part in a virtual question-and-answer session at the Credit Suisse 23rd Annual Communications Conference today where he was asked many questions about Disney+.

©Disney || Bob Chapek

We heard about the excitement Disney has that they can finally operate their theme parks in parallel with the streaming platform since all Disney parks were closed shortly after the launch due to the pandemic. Chapek said it’s a great opportunity for them to cross-market.

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Chapek then talked about how thanks to Disney+, franchises like Marvel can take different approaches to things like they did with WandaVision and Loki, allowing creatives to branch out.

©Marvel.com

When asked if Chapek could bring back Iron Man (R.I.P) he responded that the upcoming Disney+ series Armor Wars, starring Don Cheadle as War Machine, should “scratch that itch” for more Iron Man content.

©Disney | Marvel Studios

Speaking on Marvel, Chapek mentioned how all of the Avengers characters we now know and love weren’t really well known when Disney obtained Marvel. For example, not many people knew who Loki, God of Mischief, was, but his Disney+ original series was the most-watched season premiere EVER on the platform!

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When asked about potential price increases on Disney+ subscriptions, the Disney CEO said that after the first price increase for subscriptions (which happened recently), they haven’t seen a significant loss of subscribers as a result. In Europe, Disney actually increased the subscription price by twice as high, but since they added more content, they actually had fewer people walk away from their subscriptions.

The Falcon and the Winter Soldier promotion outside Disney’s Hollywood Studios

But, Chapek did say that doesn’t mean that in the future they won’t increase prices!

©Disney || High School Musical The Musical The Series

Chapek also said they have no plans right now to have advertising-supported entry on Disney+, but they won’t limit themselves to say no to anything.

©Disney | Wanda and Vision in the 70s

An interesting question was asked about selling each of the franchises on Disney+ as a la carte options, meaning you would have to add on access to Marvel, Star Wars, or Pixar instead of them all being available in your subscription. Chapek said their all-in-one model is working well for them, and he also thinks it’s working well for the subscribers!

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When it comes to new content, Chapek said their plan is to have a new production or library add to Disney+ each week. He said that counts new seasons (not new episodes) and means there could be a new movie or series added to the library each week!

Chapek finished out the Q & A by saying that 40% of Disney’s sales this year were in streaming in digital — whoa!

These were the biggest Disney+ updates from today! We’re always looking out for new things going on with Disney+, so stay tuned to DFB for updates!

Click here to read about when you can watch Marvel’s Black Widow for FREE on Disney+!

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