We’ve seen it all. Disney created Wishables. Disney created nuiMOs. We even saw Tsum Tsums WAY back in the day (anyone remember those?!). What do these souvenirs have in common? Well, as Gen Z has grown up, so has Disney’s miniature merchandise! There’s something about a tiny little Disney plush that Gen Z, in particular, seems to love.
In fact, Gen Z is responsible for starting a new theme park trend! Ever seen someone walk around Disney World with a character strapped to their bag? Well, thanks to social media, Gen Z taught everyone how to attach nuiMOs to their park bags — all you need is a hair tie. But the DIY phase is over! Disney just announced a NEW product, and Gen Z Disney fans are already obsessed.